Jaguar, the luxury saloon and sports car manufacturer, unveiled its flagship, the all-new XJ, at London’s Saatchi Gallery yesterday.

Hosted by senior Jaguar executives and Jay Leno, one of the world's best-known chat show hosts and a renowned car enthusiast, the event was attended by an invited audience that included public figures, business leaders, celebrities and media.

Sleek, sporting and sophisticated, the all-new Jaguar XJ brings a daring new spirit to automotive luxury - it offers a seductive mix of striking design, breathtaking performance and engineering without compromise.

Building on the success of the new XK and XF models globally and in the Middle East, the introduction of the all-new XJ is a landmark for the revitalised Jaguar brand. Clearly positioned as the company’s four-door flagship, it extends the appeal of the XJ to a new generation of customers.

Robin Colgan, Managing Director of Jaguar Land Rover Middle East and North Africa said: “We are very excited about our all-new flagship which sets benchmarks in terms of design, performance and engineering. Jaguar customers in this region look for luxury, individuality and performance and we’re certain the flagship XJ, which is truly beautiful and exhilarating to drive, will enjoy success here, just like the XK and XF.”

Distinguished by unique exterior and interior design features, the XJ includes, an innovative new panoramic glass roof, an integral part of the all-new XJ’s design concept, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside.

Standard- and long-wheelbase models are available from launch with the latter offering an even more sumptuous and refined environment for rear-seat passengers.

The all-new XJ's cabin offers four specification levels – Luxury, Premium Luxury, Portfolio and Supersport – allowing the customer to tailor the car to suit their tastes of choice in colours, veneers and leathers not seen before in a Jaguar.

The XJ benefits from the most advanced, powerful and efficient Jaguar powertrains ever. Powered by the 5.0-litre naturally aspirated V8 and 5.0-litre supercharged V8, the all-new XJ will also comprise a 470 horsepower version of the supercharged engine.

Proven Jaguar dynamic technologies are taken to new levels in the all-new XJ. Features such as air suspension, Adaptive Dynamics (continuously variable damping), Active Differential Control and quick-ratio power steering deliver the blend of responsive, dynamic handling and refined, supple ride expected from a Jaguar.

Inside the car there are advanced new technologies; 12.3-inch high-definition Virtual Instruments complement an innovative, Dual-View technology 8-inch Touch-screen that can project DVD movies or television programmes to the passenger while the driver views vehicle functions or follows satellite navigation.

Premium surround sound options include the top-of-the-range 1200W Bowers & Wilkins system, as well as advanced infotainment features like hard drive-based audio and navigation systems, and comprehensive connectivity for portable audio and video devices via the powerful Media Hub.

The all-new XJ also takes a new approach to sustainable motoring. Constructed using Jaguar’s aerospace-inspired aluminium body technology, the XJ is lighter than its rivals by at least 150kg which significantly improves performance, handling and economy, while delivering increased strength, refinement and safety.

The lightweight aluminium structure – with 50 percent recycled material – underpinned by a lifecycle approach to vehicle design and manufacture, enables the new XJ to minimise its carbon footprint. This alone creates a potential saving of three tonnes of CO2 per vehicle, compared to a bodyshell made from new aluminium.

The all-new XJ offers extremely attractive cost of ownership with impressive fuel economy and emissions performance across the range.  The car will be available in showrooms across the Middle East and North Africa from early 2010.

For press text and images: www.jaguarxjmedia.com or www.media.jaguar.com

For broadcast and web video: www.thenewsmarket.com/jaguar