Performance, technology and dynamism are the expressions that have inspired the new, exciting creation from AIGNER perfumers. "Evolution" from AIGNER |man|2 is an emphatically youthful, masculine composition with a unique character within this successful range of fragrances.
"Performance" refers here to the basic male urge to escape from mediocrity, scale the heights and stand out as an individual. "Technology" stands for innovative thinking, a spirit of invention and the courage to pursue new paths. "Dynamism", symbolises an active attitude to life, as seen in the desire for personal fulfilment, success and a place among the winners.
The perfume pyramid echoes this attitude to life with an unmistakably challenging combination of bold scents. The head note is dominated by spicy freshness: exotic cardamom and the citrus element of bergamot and Italian tangerine. The heart note is an impressive three-note chord in which the sharp spice of nutmeg, the harmonious bouquet of violets and the warmth of sage all play their part. The base note rounds this off in a manner typical of the Aigner brand and also evident in AIGNER |man|2: strong, woody, earthy accents of cedar and patchouli are dispersed in a sensual, masculine aura of ambergris, musk and leather.
The flacon is equally impressive: minimalist design gathers strength from being limited to essentials. This boldly styled composition in glass in the spirit of graphic art, with pleasant-to-hold natural soft-touch elements, adds even more emphasis to the product’s keywords: performance, technology and dynamism. The outer pack design uses the same formal language to establish its unmistakably sporty, masculine character.
The exclusive Evolution programme includes Eau de Toilette and After Shave Spray Lotion, a Deodorant Spray and Hair & Body Wash.
The visual succeeds in conveying the whole strength and defiance of a man seeking to overcome his limits. A man with a defiant, intelligent, challenging and determined look.
The scene is set in a spectacular place: a platform at the very top of a skyscraper in Dubai’s contemporary Marina, a cosmopolitan waterfront city with distinctive architectural design and free spirit. This is where the worlds of business and luxury come together to create an inspiring and unique atmosphere.
The man is seen above these worlds, dominating them, with the horizon opening up in the distance, and a drop beneath his feet to make both his and spectators’ hearts race.
This is the moment just before he jumps into the void; a moment when the decision has been taken in his mind and his body reacts, leaning forwards, propelled by his bent legs in a movement of clear intent. His hand, which is grasping the railing, conveys self-assurance and determination at this decisive moment in which he shows no hesitation. He looks back at us with a defiant, challenging look.
He jumps with great grace from the heights, at that time of day when the thrills of the business world give way to the thrills of the nightlife. He seeks that feeling every second of his life. He feels the adrenalin run through his body; a shiver he is familiar with and adores.
We achieve a moment of thrills at their most intense: the very instant of light, of plasticity, and of adrenalin, and succeed in transferring the whole force of the fragrance to viewers.
